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Human Centred Design

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Innovation is one of those divisive buzz-words that you either love, hate or love to hate. You can't get far nowadays without some mention of innovation whether it's on an advert on the side of a bus or used in the headline for a conference. Businesses, governments & e...
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Tools of the Trade #2

February 2, 2016
In this series of blogs we look at some of the tools we use at The Imagination Factory. This post describes how we evaluate the usability of products we are designing to try and avoid user frustration....
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