If everyone is telling you that you've got a great product or service, but you are not seeing that enthusiasm mirrored in sales, then expanding your audience might be the answer. Generally speaking, audience growth is a tough, painful, expensive and time consuming. Often del...
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Ex-soldier, Richard Browning is re-imagining manned flight in the shape of a real-life Iron Man suit that actually flies. What is driving him? "I'm inspired by doing things that haven't been done," says Richard". 38-year-old Browning decided he wanted to fly two and a h...
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Open Design

March 21, 2017
Love them or hate them most businesses have a tag line of some description or another. When we set up The imagination Factory we did our best to avoid having one. But people kept asking what single phrase summed up what we are about. So in the end we relented and spent som...
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So, you've had an idea and are itching to do something with it. What do you do next? Please, whatever you do, do not waste a penny on a patent, don't get a prototype made and certainly don't build a website or start marketing it to your potential customers. I know this mig...
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I recently had the pleasure of attending a tour of the Sipsmith Distillery in West London just around the corner from our studio. The evening was a beautifully curated journey through the history and science of distilling and how the founders of Sipsmith came to launch the f...
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Sign of the times

February 20, 2017
Yesterday I was visiting a relative in hospital when I came across one of those doors that is locked by a magnetic latch. So, as usual I looked to the wall expecting to find a push button that would release the door and came across the scene above. Visiting someone in hospit...
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Dave Lee, the BBC's North America technology reporter pronounced 3DTV as finally dead this week. This followed reports from LG and Sony who have stopped making 3D TVs hot on the heels of Samsung who made the move last year. What's interesting about the report is the analysi...
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In this article we hand over the keyboard to our good friends at Cradle to Cradle Marketplace who have become a vital partner in our quest to embed cradle to cradle principles in our work as designers. Brendon Rowen shares his thoughts with us about how to make the circular ...
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Innovation is one of those divisive buzz-words that you either love, hate or love to hate. You can't get far nowadays without some mention of innovation whether it's on an advert on the side of a bus or used in the headline for a conference. Businesses, governments & e...
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A Better Way to Innovate

January 27, 2017
In another article we looked at why innovation can be a dirty word for businesses. Doing something new involves high levels of risk and the impact is not always easy to measure. But most people accept that to succeed they need to embrace innovation in one way or another. S...
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