Back to Blog

In the spotlight at Innovate 2017

Innovate UK's flagship event, Innovate 2017, highlights The Imagination Factory as 'one to watch'.   Following the launch of our SwimAR project at last year's show, the response to SwimAR, from interested visitor, enabled spin off projects like this heads-up display for a real-life Iron Man and the development of the first SwimAR prototype for testing in a pool.  Surpassing our wildest expectations, Innovate 2016 was the perfect environment to share our idea, standing alongside so...

September 25, 2017

Adidas Nemiziz boot is sensored

Considered by some as one of the biggest innovations of 2017, the new Adidas Nemeziz boot is a superb piece of technology, with so many new and unseen ways of constructing a football boot. So what have they done that’s so different? Adidas has tapped into a common practice in other physical sports and arts, which involves wrapping feet or hands in elastic tape. Boxers do it to stay strong and nimble, ballerinas do it for stability and to feel light-footed and martial artists do it to enhance t...

September 18, 2017

Tough tools for a tough job

The BBC made a series a while back following three young Brits as they left their homes to pursue the world’s toughest jobs. These included Canadian Forestry, Cattle Ranching and Skyscraper Window Cleaning. There is no doubt these are a hard way to make a living but there's one more we would add to the list following a project we recently completed – being a UK Border Force officer. It’s a tough job because of the environments they have to work in and the politically charged atmosphere tha...

September 5, 2017

A more real Virtual Reality

A marketing agency that specialises in creating Virtual Reality experiences approached us recently with a challenge that we found fascinating. A project they were working on needed people to be supported in a particular position and moved around smoothly to enhance the digital immersive experience. To provide a truly engaging piece of virtual reality it seemed that a bit of genuine reality needed to be injected back in!  ...

July 4, 2017

Open Design

Love them or hate them most businesses have a tag line of some description or another. When we set up The imagination Factory we did our best to avoid having one. But people kept asking what single phrase summed up what we are about. So in the end we relented and spent some time figuring that out. We decided to set ourselves the challenge of expressing our essence not just in a single phrase, but in just two words. It made us think hard about all the things we could be: pioneers, innovator...

May 16, 2017

Partnering with Red Bull's amazing real-life Iron Man

Ex-soldier, Richard Browning is re-imagining manned flight in the shape of a real-life Iron Man suit that actually flies. What is driving him? "I'm inspired by doing things that haven't been done," says Richard". 38-year-old Browning decided he wanted to fly two and a half years ago and has been developing this particular suit in his garage in Salisbury, since the Summer of 2016. He's named this mark 1 jet-engine suit after the Greek mythological figure Daedalus, the father of Icarus. Mar...

March 31, 2017

Idea to Product in 5 Steps

So, you've had an idea and are itching to do something with it. What do you do next? Please, whatever you do, do not waste a penny on a patent, don't get a prototype made and certainly don't build a website or start marketing it to your potential customers. I know this might sound counter intuitive. But read on and I will explain. Over the years we have met many people who've come to us with a new idea that they want to turn into a product, but don't know what to do next. Some have spent t...

March 6, 2017

Good Design is Like Distilling a Fine Spirit

I recently had the pleasure of attending a tour of the Sipsmith Distillery in West London just around the corner from our studio. The evening was a beautifully curated journey through the history and science of distilling and how the founders of Sipsmith came to launch the first copper pot distillery in London for over 200 years. Needless to say, the gins and vodkas that were available to taste were delicious and probably all the more so for being in the presence of the three copper stills kno...

March 1, 2017

Sign of the times

Yesterday I was visiting a relative in hospital when I came across one of those doors that is locked by a magnetic latch. So, as usual I looked to the wall expecting to find a push button that would release the door and came across the scene above. Visiting someone in hospital is never an easy thing but when it's a stroke rehabilitation ward it's particularly stressful and your mind is full of all sorts of questions. So, the last thing you need is to be confronted with something as confusing as ...

February 20, 2017

How to avoid looking like a plonkAR

Dave Lee, the BBC's North America technology reporter pronounced 3DTV as finally dead this week. This followed reports from LG and Sony who have stopped making 3D TVs hot on the heels of Samsung who made the move last year. What's interesting about the report is the analysis that one of the key drivers for the failure of 3D TV, was that wearing the glasses makes you look…well…a bit silly really. No surprises there, then! It's a great example of why Human-Centred Design has to be integral ...

February 1, 2017

Fuelling the Circular Economy

In this article we hand over the keyboard to our good friends at Cradle to Cradle Marketplace who have become a vital partner in our quest to embed cradle to cradle principles in our work as designers. Brendon Rowen shares his thoughts with us about how to make the circular economy work....

January 30, 2017

Why we Love to Hate Innovation

Innovation is one of those divisive buzz-words that you either love, hate or love to hate. You can't get far nowadays without some mention of innovation whether it's on an advert on the side of a bus or used in the headline for a conference. Businesses, governments & entrepreneurs are all convinced of the need for innovation and a recent study claims that 93% of executives are looking to it to drive growth (source: PwC). The big four GAFA companies (Google, Apple, Facebook and Amazon) ar...

January 27, 2017

A Better Way to Innovate

In another article we looked at why innovation can be a dirty word for businesses. Doing something new involves high levels of risk and the impact is not always easy to measure. But most people accept that to succeed they need to embrace innovation in one way or another. So how do you manage the risks associated with innovating new products, services, policies, spaces, infrastructure and so on? There is a growing understanding that an approach called Human-Centred Design (HCD) is extremely e...

January 27, 2017

What do you do on Fridays?

Here at The Imagination Factory we have always believed that creative people don't switch that part of their brains on and off, when they are in and out of a formal work environment. Many of our team's best ideas come to them at moments walking down the street or chatting over a drink. Sometimes these ideas have nothing to do with projects we are working on for our clients. So, instead of requiring our designers to work all week on ideas other people have had, we encourage them to spend rou...

January 23, 2017

Are you sitting comfortably?

Like many people today the team at The Imagination Factory is sitting comfortably on Herman Miller Aeron chairs as they work on a number of different design projects. The Aeron chair is recognised for its ergonomic design and sleek styling but what is not so well known is that it was designed with sustainability in mind. It is up to 94% recyclable and has achieved the Silver level of Cradle-to-Cradle certification. Cradle-to-Cradle is an approach to sustainability that encourages designers ...

January 23, 2017

Grow Your Business Cost Effectively

If everyone is telling you that you've got a great product or service, but you are not seeing that enthusiasm mirrored in sales, then expanding your audience might be the answer. Generally speaking, audience growth is a tough, painful, expensive and time consuming. Often delivering little in return for your efforts. Innovate UK has put together a great video and shared some tips that we've shared below. Innovate UK works with people and companies, to find and drive science and technology innov...

January 4, 2017

Retro-volution - Creating the Future by Mining the Past

Is design and innovation always about looking to the future?...

October 15, 2016

The Imagination Factory - As seen on TV!

Every commuter fears hearing the tannoy announcement that their train journey will be delayed. And the fact that this is often attributed to 'leaves on the line' seems incomprehensible. How could leaves possibly cause a problem for a massive passenger train? Can't the rail companies just sweep them away with a leaf blower or something like that? This piece on ITV News featuring co-founders of The Imagination Factory, Mark and Julian, explains what the real problem is, why it's difficult to solv...

September 21, 2016

10 Tips for Having Great Ideas - #10 Turn on the tap

Someone recently asked us how the design team at The Imagination Factory approaches repeatable idea generation in the projects we work on. It made us stop and think and we ended up with a list of 10 top tips for having great ideas which we thought might be useful to share....

September 7, 2016

10 Tips for Having Great Ideas - #9 Let go...

Someone recently asked us how the design team at The Imagination Factory approaches repeatable idea generation in the projects we work on. It made us stop and think and we ended up with a list of 10 top tips for having great ideas which we thought might be useful to share....

September 6, 2016

10 Tips for Having Great Ideas - #8 Imitate Nature

Someone recently asked us how the design team at The Imagination Factory approaches repeatable idea generation in the projects we work on. It made us stop and think and we ended up with a list of 10 top tips for having great ideas which we thought might be useful to share....

September 6, 2016

10 Tips for Having Great Ideas - #7 Deal with the Saboteur

Someone recently asked us how the design team at The Imagination Factory approaches repeatable idea generation in the projects we work on. It made us stop and think and we ended up with a list of 10 top tips for having great ideas which we thought might be useful to share....

September 6, 2016

10 Tips for Having Great Ideas - #6 Get Physical

Someone recently asked us how the design team at The Imagination Factory approaches repeatable idea generation in the projects we work on. It made us stop and think and we ended up with a list of 10 top tips for having great ideas which we thought might be useful to share....

September 6, 2016

10 Tips for Having Great Ideas - #5 The Adjacent Possible

Someone recently asked us how the design team at The Imagination Factory approaches repeatable idea generation in the projects we work on. It made us stop and think and we ended up with a list of 10 top tips for having great ideas which we thought might be useful to share....

September 6, 2016

10 Tips for Having Great Ideas - #4 Think Visually

Someone recently asked us how the design team at The Imagination Factory approaches repeatable idea generation in the projects we work on. It made us stop and think and we ended up with a list of 10 top tips for having great ideas which we thought might be useful to share....

September 6, 2016 Posts 1-25 of 35 | Page next