FundWaste is an innovative start-up with a vision to enable businesses and organisations to generate revenue from waste. 

When we met in 2019 FundWaste needed a partner that would design with a deep understanding of materials suitable for recycling, whilst understanding the technology behind the functionality. FundWaste device helps  users 'see and smell' the state of their recycling remotely and our design enabled the production of units from post-consumer recycled (PCR) plastics, whilst ensuring they are still suitable for effective shredding and reuse at end of life.

As a certified B Corp it is in The Imagination Factory’s DNA to look for ways to design in harmony with the planet’s resources.  So, together we set out to design a product with post-consumer recycled (PCR) plastics, using both 'Design For' and 'From Recycling' strategies developed in recent years.

We worked with plastics specialists, manufacturers and recyclers across Europe, to deliver a ground breaking product that aims to disrupt the current waste collection model and help businesses generate revenue by recycling plastic and paper using a “waste to wealth” methodology. 

Revenue from waste

The FundWaste sensor fits in or over a bin and uses machine learning and AI to detect contamination and alert users before it impacts the value of contents, ie: food in with cardboard.

A camera and sensors alert users to the need for a collection, avoiding costly pickups and offering recyclers higher value waste streams. The data enables businesses, schools and organisations to reduce costs and generate revenue from waste.

"As designers and engineers, we’re strategically placed to have a significant impact on the challenge of designing plastic products for recycling by making smarter decisions about the materials we specify for the products we design."

Mark Hester, Technology Director and Co-founder of The Imagination Factory.


  • Human-Centred Design research 
  • Concept development 
  • Ergonomic user testing
  • Prototype construction + testing 
  • Design for manufacture 
  • Production liaison
  • C2C material selection


If you have a project you'd like our help with or
interested to know more about our SPRINTS
to give you a taste of how we love to work with clients?
Please get in touch with one of us at
The Imagination Factory today
We'd love to know more.


If you design consumer products and want to know how to design for recycling please download and read this ebook

- shaped by a host of experts in the industry who live and breathe design for the circular economy
- revealing the secrets to 'design for and from recycling'

Contributions from members of a consortium from across Europe, who we have worked with as part of the PolyCE project. for the last four years, including recyclers, manufacturers, bioplastics and materials specialists.


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