Human-Centred Design Thinking

Designers and engineers love to solve problems and are creative and innovative by nature. They love to know their products deliver above and beyond expectations, delighting users and exciting clients. 

But bringing a new product to market effectively is difficult, so we’ve adopted a process that integrates human-centred design thinking, to help de-risk each stage, giving you confidence that your customers will love your product as much as you do. 

The origins

The LUMA story began within MAYA Design, a world-class design consultancy and technology research lab. As MAYA used human-centred design methods for all types of projects, clients would ask, “Can you teach us to work this way?” LUMA was founded in 2010 to do exactly that, on a global scale. Our team is trained in the LUMA approach and toolkit of methods so that we can deliver as practitioners and facilitators.


The LUMA Institute defines Human-Centred Design as the discipline of developing solutions in the service of people.

The word LUMA literally comes from: Looking, Understanding and Making and is founded on the belief that any individual, team and organisation has the potential to innovate, but just may not know how.

In general, it's an activities-based approach to creative problem-solving, that focuses on people above other factors - whether the challenge is making a better product, process, service or anything else.

Creating Value

We like the ancient proverb:

"Give a man a fish, you feed him for a day. Teach a man how to fish, you feed him for a lifetime."

It helps capture the LUMA vision that we model in our workshops and our client projects. So, when you choose The Imagination Factory you'll experience both our HCD thinking on your project and your team as a whole will learn some fresh approaches to innovation themselves.

Curious to know more?

The Imagination Factory is a product design, engineering and innovation studio. Our experienced teams, blend insight, intuition and ideas with a resource-conscious and human-centred design approach.

We provide the benefit of many years working as lead consultants and in-house experts within the worlds of industrial design and design engineering. Our teams partner with yours to demystify the front end of innovation for joined-up strategy, smoother development and faster delivery.

If you would like to talk to us about a design or engineering problem that needs solving, a solution that needs a strategy or an idea that needs turning into a reality, drop us a line.


This product has been added to your cart