SwimAR - the world's first heads up display for swimmers

SwimAR is an augmented reality heads up display for swimmers that can be attached to a regular pair of goggles. It uses Sony SmartEyeglass technology to provide real-time performance data to the wearer in a display that appears to float in front of the eyes.

SwimAR is a patent pending design that we are developing in collaboration with the swimming community including Olympic medallist Leon Taylor, TeamGB triathletes and keen amateurs.

At a conservative estimate there are 3 million swimmers in the UK with 65,000 annually signing up to compete in triathlons. With such a large potential market we are keen to talk to people who would be interested in becoming commercial partners on this product.

Working closely with Sony, The Imagination Factory has progressed the design from concept through to a working demonstrator for in-pool testing, Autumn 2017. It is patent pending: GB1618513.4 and we are planning to crowdfund the cost of production tooling to launch the product early 2018.

Below is Mark summing up the project in a short video pitch at Innovate16.

Are you a triathlete, keen swimmer or swim coach?

We are seeking to engage with 3 types of people:

- people who would be interested in buying a product like SwimAR who could help us with feedback

- people who would be able to help with user trials, with the demonstrator

- commercial partners who would be interested in discussing ways to help with development and routes to market

If you are in one or more of these categories, please contact julian@imaginationfactory.co.uk for more information and sign up below.

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