SwimAR - the world's first heads up display for swimmers

This month we get to Showcase SwimAR, our latest product in development, at Innovate 2017

Along with a short video, showing SwimAR in action underwater, we will be taking our working prototype outside of the 'factory door' for some dry land testing.

It won't be long and we will be pool testing with the waterproof version and we are on the look out for triathletes, swimmers and coaches who can see the benefits of real-time feedback in the pool and would like to know more. 

Click through to sign up if you haven't already and be the first to find out about trials, developments, commercial partners and when it goes on sale.


SwimAR is an augmented reality heads up display for swimmers that can be attached to a regular pair of goggles. It uses Sony SmartEyeglass technology to provide real-time performance data to the wearer in a display that appears to float in front of the eyes. We've developed it in collaboration with the swimming community including Olympic medallist Leon Taylor, TeamGB triathletes and keen amateurs.

At a conservative estimate there are 3 million swimmers in the UK with 65,000 annually signing up to compete in triathlons. With such a large potential market we are keen to talk to people who would be interested in becoming commercial partners on this product.

Working closely with Sony, The Imagination Factory has progressed the design from concept through to a working demonstrator for in-pool testing, Winter 2017. It is patent pending: GB1618513.4 and we are planning to crowdfund the cost of production tooling to launch the product early 2018.

At Innovate2017, November 8-9, we will have a working physical model that visitors can try on and see for themselves how their swim data adapts before their eyes as they move about.

Below is Mark summing up the project in a short video pitch at Innovate2016 when we launched the concept. 

Are you a triathlete, keen swimmer or swim coach?

We are seeking to engage with 3 types of people:

- people who would be interested in buying a product like SwimAR who could help us with feedback

- people who would be able to help with user trials, with the demonstrator

- commercial partners who would be interested in discussing ways to help with development and routes to market

If you are in one or more of these categories, please contact julian@imaginationfactory.co.uk for more information and sign up below.