FundWaste is an innovative startup with a vision to enable businesses and organisations to generate revenue from waste. When we met in 2019 FundWaste needed a partner that would design with a deep understanding of materials suitable for recycling whilst understanding the technology behind the functionality that would help customers 'see and smell the state of their recycling' remotely. Our design enables the production of a unit from post-consumer recycled (PCR) plastics, whilst ensuring it is still suitable for effective shredding and reuse at end of life.

As a certified B Corp it is in The Imagination Factory’s DNA to look for ways to design in harmony with the planet’s resources.  So, together we set out to design a product with post-consumer recycled (PCR) plastics, using both 'Design For' and 'From Recycling' strategies developed in recent years.

We worked with plastics specialists, manufacturers and recyclers across Europe, to deliver a ground breaking product that aims to disrupt the current waste collection model and help businesses generate revenue by recycling plastic and paper using a “waste to wealth” methodology. 

Revenue from waste

Using machine learning and AI, users can stream images and ‘smell' waste remotely and in real time.

The FundWaste sensor fits in or over a bin to detect contamination, before it impacts the value of contents, ie: food in with cardboard.

A camera and sensors alert users to the need for a collection, avoiding costly pickups and disrupting the current recycling and waste streams. The data enables businesses, schools and organisations to reduce costs and generating revenue from waste.

"As designers and engineers, we’re strategically placed to have a significant impact on the challenge of designing plastic products for recycling by making smarter decisions about the materials we specify for the products we design."

Mark Hester, Co-founder of The Imagination Factory.


  • Human-Centred Design research Concept development 
  • Ergonomic user testing
  • Prototype construction + testing Design for manufacture 
  • Production liaison
  • C2C material selection


Get in touch with one of us at The Imagination Factory today, we'd love to know more.


If you design consumer products and want to know how to design for recycling please download and read this ebook

- shaped by a host of experts in the industry who live and breathe design for the circular economy
- revealing the secrets to 'design for and from recycling'

Contributions from members of a consortium from across Europe, who we have worked with as part of the PolyCE project. for the last four years, including recyclers, manufacturers, bioplastics and materials specialists.


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