What B Corp means for us
Our B Corp status crystallises who we’ve always been. It’s not about virtue signalling or jumping on an ethical bandwagon, this is about a fundamental belief that businesses can and should be better.
At The Imagination Factory we want to do things the right way, knowing that our products and innovations aren’t built on the suffering of others. B Corp status is an on-going adherence to a set of important values. This adherence isn’t easy and will be scrutinised by B Labs to ensure we continue to be worthy of our B Corp status. None of us want to be stripped of our B Corp stripes because we put a foot wrong. None of us are striving to improve our B Corp status because of how it looks to others.
We want to be held accountable. We want the B Corp Santa to be ready to stick us on the Naughty List for any transgression. Not because we’re smug, but because being under the magnifying glass pushes us further. It forces our thinking in a positive direction, even when there are easier paths to be taken. And the truly inspiring thing about the B Corp community is this isn’t just about us, it’s about everyone. Including you.