We did it!
The Imagination Factory is proud to be amongst the first UK product design and engineering business to be awarded the coveted B Corporation status.
At The Imagination Factory, our purpose has always been bigger than what we design and build. We’re proud of our skills as creatives, engineers and manufacturers, but what makes us who we are is our approach. Sure, we make stuff that matters, but what also drives us, is the impact design decisions have on people and the planet. Whether it is finding biodegradable materials to replace plastics in designs or designing products to stand the test of time.
We’re always asking questions like:
Have we broken new ground and moved the needle for the next generation of designers and engineers? What is our legacy and have we done our best for the people tasked with a product when it’s no longer useful?
As a business, we need profit to thrive, but it’s our social purpose that’ll help us thrive as a society. B Corporation certification rubber stamps those ingrained principles.
What B Corp means for us
Our B Corp status crystallises who we’ve always been. It’s not about virtue signalling or jumping on an ethical bandwagon, this is about a fundamental belief that businesses can and should be better.
At The Imagination Factory we want to do things the right way, knowing that our products and innovations aren’t built on the suffering of others. B Corp status is an on-going adherence to a set of important values. This adherence isn’t easy and will be scrutinised by B Labs to ensure we continue to be worthy of our B Corp status. None of us want to be stripped of our B Corp stripes because we put a foot wrong. None of us are striving to improve our B Corp status because of how it looks to others.
We want to be held accountable. We want the B Corp Santa to be ready to stick us on the Naughty List for any transgression. Not because we’re smug, but because being under the magnifying glass pushes us further. It forces our thinking in a positive direction, even when there are easier paths to be taken. And the truly inspiring thing about the B Corp community is this isn’t just about us, it’s about everyone. Including you.